Regulatory pressure from Asian governments will drive food and beverage firms to use natural colours, with it rapidly becoming less of a trend and more of a necessity.
Guaranteeing the supply chain stability of natural colours to ensure manufacturers can be assured of product consistency has taken on extra importance in the post-COVID-19 era, claims GNT.
The health and wellness trend sweeping Asia-Pacific looks set to offer a boost to the natural and clean colours sector – which still lags behind Europe and North America.
Asian consumers are fuelling demand for clean labels and natural colourings - and will bolster a trend that has been dominated by western Europeans until now, a 5000-strong global survey has found.
Consumers globally prefer natural over artificial colours, claims a survey of 5,000 respondents in 10 countries worldwide that Chr. Hansen commissioned from consumer research group Nielsen.